Media blog 1

1)  Men's Health - Audience 2)  Men's Health - Language and Representation 3)  Men's Health - Industries and the impact of digital media 4)  Oh Comely - Audience 5)  Oh Comely - Language and Representation 6)  Oh Comely - Industry case study

Iceberg Press Visit the  Iceberg Press website  - particularly the  Who Are We page  and the  Why Are We Here page . Read the content and then answer the following questions: 1) Why did the people behind Iceberg Press set it up? 'Iceberg exists to do things differently. To usher in a new age for magazines and media brands.' 2) What is the Iceberg Press mission statement? (It's on the  Why Are We Here page  and is a series of statements). ' The world of magazines has never been more vibrant and innovative, but you wouldn't know it from the average newsstand today. We aim to bridge that gap.' 3) What are the two magazines that Iceberg Press publishes? Oh Comely and The Simple Things. 4) What similarities do you notice between  The Simple Things  magazine and  Oh Comely ? They both offer fresh and modern perspectives on topics. 5) What differences can you find between Hearst UK, publisher of  Men's Health , and Iceberg Press? Hearst UK publishe

Language: close-textual analysis Work through the following tasks to complete your close-textual analysis of the  Oh Comely  CSP pages: Front cover 1) What do the typefaces used on the front cover suggest to an audience? Oh Comely magazine does not use the traditional types of fonts which suggests that the magazine is not conventional, instead it is modern and offers different perspectives to other magazines. 2) The words under the title introduce the content and topics addressed. What do these suggest about the potential audience of  Oh Comely ? The words under the title suggests that the target audience are sophisticated,strong independent women with an interest in music and fashion. 3) How do the cover lines use narrative to create enigma? What do the cover lines suggest about the magazine's content and audience? The cover lines are used to create enigma as they use words like 'power and poise' to grab the attention of the readers without revealing much inf

1) Summarise the ownership and production of  Oh Comely  - how did it start and who owns it? Oh Comely was started by three friends at  Oxford University around eight years ago.Icberg press is the publishing company that owns Oh Comely. 2) What is the print circulation and how many subscribers do they have? The print circulation is around 10,000 copies they have 3000 subscribers. 3) How does the editor Alice Snape characterise the typical  Oh Comely  reader? 18-25 year old creative,intelligent women who have stable careers and are politically aware. 4) What are the key aspects of the magazine's design aesthetic discussed by the editor? How might this link to audience pleasures? The editor describes the magazine aesthetic as 'beautiful,clean and minimal'. 5) How does the magazine represent women in terms of its production team and editorial decisions? The magazine is made by lots of women therefore the representation of women in the production team is high. 1

Hearst publishing 1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? Hearst UK is an American mass media and business information conglomerate based in Manhattan New York. 2) What media industries and brands make up the Hearst Communications conglomerate? Hearst Television Hearst Magazines Hearst Ventures Hearst Business Media Hearst Entertainment & Syndication Hearst Newspapers Verizon Hearst Media Partners (50%) 3) What was the global revenue for Hearst Communications (in dollars) for the most recent year on record? US$11.4 billion (2019) 4) Focusing on Hearst UK, what other magazine brands are part of Hearst UK publishing? How many UK people do they reach in print and online? ASDA magazine, ELLE, Harper's Bazaar, Men's Health. Now read this  Campaign interview with Hearst UK CEO James Wildman  and answer the following questions: 1) What is James Wildman's plan for Hearst UK? His aim is to grow sh