Magazine:Oh Comely-Audience


1) Summarise the ownership and production of Oh Comely - how did it start and who owns it?

 Oh Comely was started by three friends at Oxford University around eight years ago.Icberg press is the publishing company that owns Oh Comely.

 2) What is the print circulation and how many subscribers do they have?

 The print circulation is around 10,000 copies they have 3000 subscribers.

3) How does the editor Alice Snape characterise the typical Oh Comely reader?

 18-25 year old creative,intelligent women who have stable careers and are politically aware.

4) What are the key aspects of the magazine's design aesthetic discussed by the editor? How might this link to audience pleasures?

 The editor describes the magazine aesthetic as 'beautiful,clean and minimal'.

5) How does the magazine represent women in terms of its production team and editorial decisions?

The magazine is made by lots of women therefore the representation of women in the production team is high.

 1) How does Oh Comely introduce itself ('what it's all about')?

 'Oh Comely is a powerful mix of words and pictures, stylishly presented' . 
 
2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health?

 Oh comely has a print circulation of 10000 and readership of 25000 whereas Men's Health has a circulation of 180000 and readership of 995000.

3) How is Oh Comely distributed to the audience?

 It is sold through independents, WHSmith and international outlets

 4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) and you can fill in further gaps using the Media Magazine interview with the editor.

 The target audience might be women aged 18-25 ,educated and politically aware.

5) What psychographic groups might be attracted to Oh Comely? If you've forgotten this, revise psychographics here!

 The psychographic might be reformers as they are socially aware,want personal growth and have independent judgement. It could also be succeeders as they are confident, have a strong work ethic and have stability.

6) What social class classification would you expect most Oh Comely readers to be? Why?

 Upper middle class as the editor states the readers have an interest for clothes,jewelry,experiences and travel.

7) What level of education would you expect for most Oh Comely readers? Why?

 University level as the readers are politically aware,intelligent and have stable careers.

8) What audience pleasures are offered by Oh Comely?

 Diversion as the website says ' You’ll find ample time to reflect and feel' suggesting it can be used to escape from reality. 

9) It has been suggested Oh Comely is a “magazine about people, their quirks and creativity rather than money and what it can buy”. How does the design and advertising content of Oh Comely support this view?

 The advertising content supports this as it says it 'provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women'.

10) Why do you think Oh Comely has been able to build a loyal audience of subscribers in the years since it launched? Think about audience demand, rival magazines and the overall media landscape in the digital age.

 Oh Comely targets a specific niche demographic of women who are loyal and 'spend money on things they love'. By targeting this specific demographic and providing them with content they want Oh Comely has built a loyal audience.

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