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Showing posts from February, 2020

Ideology

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Part 1: BBC Question Time analysis 1) What examples of   binary opposition   can you suggest from watching this clip? Some binary opposites are: left wing-right wing, traditional-modern,older generation-younger generation. 2) What ideologies are on display in this clip? In this video you can observe two people with different ideologies such as Nigel Farage who is the leader of the Brexit party with strong beliefs that the UK needs to exit the European Union and blames economical issues on immigrants. On the other hand you have Russel Brand who is not a politician but a political  activist who believes that the people in power and politicians are to blame for the problems and corruption not immigrants. Part 2: Media Magazine reading 1) Read the article and summarise it in one sentence. The article is about of a film series called The Hunger games and how it uses representations, propaganda and symbols to separate and communicate to the audiences the different

Final Index

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks - English analysis and Icon, Index, Symbol 4) Language: Reading an image - advert analyses 5) Reception theory - advert analyses part 2 6) Genre: Factsheets and genre study questions 7) Blog feedback and learner response 8) Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 12)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 17)  Representation: an introroduction and MM article 18)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article   19)  January assessment learner response 20)  Representation: Feminist theory 21)  Representing our

Collective identity and representing ourselves blog task

Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' The article suggests that all the personal choices that we make contribute to constructing an image about our identity such as our hairstyles, make up and fashion.In the past our identities would be based on the aspects that surround our lives that were constructed such as class,religion and gende r. This meant that our identities were easily defined for instance men were perceived as the head of the household and women were subject to patriarchal power . The idea that identity could be constructed  in terms of an externalised image came in the  post-industrial  consumer boom of the early 20th century. Consumer good started  convincing customers to buy what they wanted  2) List three brands you are happy to be associated with and explain how they reflect your sense of identity. Apple- promotes creativity New look-modern fashion

Feminist Theory-blog task

1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? The first example of the male gaze in the article is Pan Am , which is a period drama set in the sixties. In the opening sequence,there is a long shot, slow motion of the female characters that causes the male characters to turn and stare at the women. The other example is Beyonce who has the persona of an independent women but this is contradicted as she objectifies herself for the camera and the male gaze. In her music video of 'Why don't you love me' she humorously parodies the typical 'housewife ', she does this in 'sexy' outfits that would grab the attention of the male gaze, thus objectifying herself. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? These texts remind audiences that sexism still exists even though Pan Am is set in the sixties audiences can recognise that aspects of sexism in Pan