Learner response: OSP assessment

 ) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- "This is a superbly impressive assessment with two very strong answers. Your engagement with the question is excellent and you offer a wide range of theory and examples from the CSPs."

EBI- " In question 2 you lose your way a little towards the end (Shirky section)? although you pull it back around nicely in the conclusion.
Make sure you are fully discussing and applying theories: sometimes it feels like you are listing them only briefly. Less is more in some situations- 'write a lot about a little' rather than cover every theory.

2) Read the whole mark scheme for this assessment carefully. Identify three specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

Google represented as unthreatening, safe and a natural part of middle-class family life.
Google presenting its smart speaker as a ‘natural’ part of home life will be strongly rejected
by audiences concerned with data, privacy and the power technology companies such as
Google have in modern western societies.
Negotiated readings could include an acceptance of a warm picture of family life – plus the
potential usefulness of the speaker – despite concerns over how the device uses data and
the growing power of companies such as Google and Amazon.

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - narrow range of values and ideologies).

The Voice should be successful due to the opportunities that are offered by digital media
and the new media landscape in creating a platform for values and ideologies such as a
strong black British voice.
The Voice arguably
plays an important role in offering a more diverse range of values and ideologies in offering
black British audiences representations that more closely reflect their experience of life in
Britain.
If The Voice offers black audiences the opportunity to see
representations that are not created by media producers that are overwhelmingly white
(and middle class) then it is arguably offering an important service to British culture despite
its low production values or YouTube view counts.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least four well-developed paragraphs in addition to an introduction and conclusion.

Intro- Agree that cultural industries are dominated by a narrow range of ideologies.

Para 1- Teen Vogue's content is dominated by beauty and fashion, owned by Conde Nast which is built on capitalism

Para 2- However they subvert stereotypes of women only being interested in beauty etc as they talk about social and political issues- examples: gun violence, gender fluidity etc

Para 3- The Voice- advocated for black Britons which are a demographic that don't get their voice heard in the media- give examples

Para 4- However they cannot be a real voice that makes a difference since they are a small company. poor video production values stops them from being a powerful voice

Conclusion - The media is still dominated by narrow ideologies as they have been reinforced for many years so it will be difficult to change, however this is not to say it isn't changing slowly as women's lifestyle magazines are talking about social and political issues as well as being more representative of people of colour and LGBT people.

5) Finally, identify three key areas you plan to revise from the OSP unit (CSP aspects or theories) having looked at your feedback from this assessment.

connatations, denotations, myths
semiotics
Stuart Hall

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