OSP: Teen Vogue - background and textual analysis

 Teen Vogue: background reading

Read this Guardian feature from 2017 on Teen Vogue and answer the following questions.

1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?

Donald Trump is gas lighting America.

2) When was the original Teen Vogue magazine launched and what was its original content?

It launched in 2004 as a 'little sister' to Vogue, its  original content was a mix of fashion, celebrity gossip and beauty.

3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?

Elaine Welteroth made a change in the Teen Vogue's content by having an issue that featured three unknown black women which commercially nontraditional. 

4) How many stories are published on Teen Vogue a day? What topics do they cover?

Between 50- 70 stories a day.

5) What influence did digital director Phillip Picardi have over the editorial direction?

Picardi had an impact on the Teen Vogue's content, he suggested that readers want more, and talk about politics more.

6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?

Teen Vogue's audience demographic is 18-24 year olds. Woke refers to a social awareness

7) What issues are most important to Teen Vogue readers?

Identity, career advice and authentic issues.

8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?

The internet has created an accountability culture where the relationship with readers is closer and more transparent. Therefore,brands have to listen and respond to that. This can be linked to Clay Shirky's end of audience theory suggesting that audiences have a more active role in impacting what brands publish.

9) What social and political issues have been covered successfully by Teen Vogue?

Teen Vogue covers Trump's election as it is controversial and they also covered the BLM movement.

10) What do Teen Vogue readers think of the magazine and website?

Teen Vogue readers think the magazine and website is a truthful and reliable source.


Teen Vogue: Factsheet Part 1


Read Media Factsheet #200 Teen Vogue - Part 1. You can find the Factsheet in our Factsheet archive on the Media Shared drive in school or download it here using your Greenford Google login. Answer the following questions: 

1) The Factsheet suggests Teen Vogue has successfully made the transition to an online, social and participatory product. Why? What platforms is it now available on?

Teen Vogue has made the transition to an online, social and participatory product to attract wider audiences, it is available on twitter, YouTube, Facebook and Instagram.

2) Look at the screenshots and details on pages 3-4 of the Factsheet. What does Teen Vogue offer its audience?

Teen Vogue offers its audience advice on fashion, beauty as well as celebrity gossip and politics.

3) Who is the typical Teen Vogue reader?

The typical Teen Vogue reader is in the 18-24 demographic, millennial's with an interest in popular culture,

4) Read the content analysis of the Teen Vogue website on page 5 of the Factsheet. Pick out three key examples of how meanings are created in Teen Vogue and what is communicated to the audience.

Teen Vogue uses bricolage of existing media products, direct address to engage and encourage audiences to read articles and news paper websites conventions.

5) Finally, look at pages 6-7 focusing on representations. What range of representations can be found in Teen Vogue and what does this suggest regarding Teen Vogue's values and ideologies?

Cultural stereotypes are reinforced in a positive way.

Teen Vogue textual analysis and example articles

Work through the following tasks to complete your textual analysis of the Teen Vogue website and read notable Teen Vogue articles to refer to in exam answers. 

Homepage analysis

Go to the Teen Vogue homepage and answer the following:

1) What website key conventions can you find on the Teen Vogue homepage?

They have a menu bar including style, politics, culture and identity. The content is a mix of all of these topics.

2) How does the page design encourage audience engagement?

The page design encourages audience engagement as it has articles about current social issues, as well as articles that would appeal to their target audience. They use direct address to encourage audiences to read the articles.

3) Where does advertising appear on the homepage?

They include ad space on the sides of the homepage as you scroll down.

4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?

Style, politics, culture, identity. This shows that Teen Vogue has not lost its original content but it is more inclusive of social and political issues as well as offering advice on lifestyle, health and beauty. This highlights its content does not have to be mutually exclusive and readers can be interested in both ' thigh high politics'.

5) How far does the homepage scroll down? How many stories appear on the homepage in total?

13

Lifestyle section

Now analyse the Lifestyle section of Teen Vogue (in the Identity section) and answer the following:

1) What are the items in the top menu bar for the Lifestyle section?

sex, mental health, feminism.

2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.

This section is designed to encourage audience engagement as has articles that audiences can relate to or may need advice about.

3) What do you notice about the way headlines are written in Teen Vogue?

Some headlines include click bait to attract audiences and direct address to encourage engagement.

4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?

The demographic may be older than they want to attract, young adults.

5) Choose one story featured in the Lifestyle section and explain how reflects the Teen Vogue brand.

' These habits can help you fall asleep'- this shows that Teen Vogue acknowledges the importance of mental health and the brand is to help audiences.

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