Magazines: Men's Health- Audience
1) How does the magazine introduce itself?
The biggest selling men's lifestyle magazine in the UK and worldwide.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
The introduction of the magazine suggests that it discusses topics that are seen as taboo for men such as grooming and fashion and subverts these ideas.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
The statistics show that Men's Health is doing better than GQ and Esquire in terms of circulation and readership.
4) What is the difference between circulation and readership?
Circulation is the total number of copies distributed, readership is the number of people who read individual copies of a publication.
5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].
Circulation total ABC -180
Readership total men-995
Readership ABC1 men-643
Readership AB men-321
6) How do readers generally interact with the digital version of the magazine?
Most readers interact with the digital magazine using a mobile phone.
7) How many people do Men's Health reach across social media platforms?
Men's Health reaches over 1 million followers across their social media platforms.
8) What is the audience profile for Men's Health readers?
905k are ABC1, aged 25-44
700k have a degree
200k earn over £50k
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Men's Health readers spend £1.1 bn on fashion a year .
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The Men's Health audience's average watch collection value is £4,123 which suggests that the Men's Health audience are wealthy and take pride in their watch collection.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of the Men's Health readers use moisturiser daily which suggests that they do not that that grooming and skincare does not compromise their masculinity.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men’s Health readers spend £238 million a year on fitness wear suggesting that the audience are athletic and care about their health and they are high earners.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
The three brand extensions are: Urban active,Synchronised and Epicure.
Urban active covers high end fashion, synchronised covers watches and Epicure covers cooking and fine dining.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The magazines suggests that the audience are high earners and like to spend money on valuable and expensive things and things that will benefit them.
15) What additional brand extensions do Men's Health offer?
Has extensions on health and fitness.
16) What are the global statistics for Men's Health?
International Editions 37
Countries Published 60
Global Circulation 4.5M
Global Readership 26.7M
Websites 25
Uniques 23.7M
Social Media Footprint 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
The Men's Health audience are interested in travelling, fitness and fashion.
18) What audience pleasures are offered by the magazine?
Surveillance is offered by the magazine as men can learn about health and fitness.
19) What lifestyle and job would you expect the average Men's Health reader to have?
High paying job with a busy lifestyle so they have to make space for their self care.
20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
The magazine covers many different aspects of men's lives and has managed to keep up with the rise of digital media by making use of it creating social media platforms etc.
The biggest selling men's lifestyle magazine in the UK and worldwide.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
The introduction of the magazine suggests that it discusses topics that are seen as taboo for men such as grooming and fashion and subverts these ideas.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
The statistics show that Men's Health is doing better than GQ and Esquire in terms of circulation and readership.
4) What is the difference between circulation and readership?
Circulation is the total number of copies distributed, readership is the number of people who read individual copies of a publication.
5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].
Circulation total ABC -180
Readership total men-995
Readership ABC1 men-643
Readership AB men-321
6) How do readers generally interact with the digital version of the magazine?
Most readers interact with the digital magazine using a mobile phone.
7) How many people do Men's Health reach across social media platforms?
Men's Health reaches over 1 million followers across their social media platforms.
8) What is the audience profile for Men's Health readers?
905k are ABC1, aged 25-44
700k have a degree
200k earn over £50k
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Men's Health readers spend £1.1 bn on fashion a year .
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The Men's Health audience's average watch collection value is £4,123 which suggests that the Men's Health audience are wealthy and take pride in their watch collection.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of the Men's Health readers use moisturiser daily which suggests that they do not that that grooming and skincare does not compromise their masculinity.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men’s Health readers spend £238 million a year on fitness wear suggesting that the audience are athletic and care about their health and they are high earners.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
The three brand extensions are: Urban active,Synchronised and Epicure.
Urban active covers high end fashion, synchronised covers watches and Epicure covers cooking and fine dining.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The magazines suggests that the audience are high earners and like to spend money on valuable and expensive things and things that will benefit them.
15) What additional brand extensions do Men's Health offer?
Has extensions on health and fitness.
16) What are the global statistics for Men's Health?
International Editions 37
Countries Published 60
Global Circulation 4.5M
Global Readership 26.7M
Websites 25
Uniques 23.7M
Social Media Footprint 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
The Men's Health audience are interested in travelling, fitness and fashion.
18) What audience pleasures are offered by the magazine?
Surveillance is offered by the magazine as men can learn about health and fitness.
19) What lifestyle and job would you expect the average Men's Health reader to have?
High paying job with a busy lifestyle so they have to make space for their self care.
20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
The magazine covers many different aspects of men's lives and has managed to keep up with the rise of digital media by making use of it creating social media platforms etc.
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