MIGRAIN: assessment 3 Learner Response
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: Q1 is superb:in fact you probably spent too long on it which may be a very useful lesson in timing for future exams/assessment.
EBI:Q2 needs a little more theory(e.g Van Zoonen-and name Butler!) You also more examples but studying the CSPs will help with this.
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
7/8,9/12
Butler’s theory that gender is “a performance” – a pattern of repeated acts or rituals. Here, the expectation that women should be ‘good girls’ while men are allowed to be ‘bad boys’ reinforces the restrictive gender roles that are set from childhood. This is then explicitly reinforced in the text ‘The new feminine/masculine fragrance’ – suggesting that people should behave, look and smell a certain way to perform their gender.
The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that gender is culturally and socially constructed – not ‘natural’. The construction of the adverts supports Butler’s idea that we are conditioned to adhere to social norms – both in terms of gender roles and heterosexuality.
3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.
The Carolina Herrara campaign reinforces Liesbet van Zoonen’s ideas regarding the media and patriarchal dominance.
The female model arguably provides evidence for each element of van Zoonen’s theory regarding the representation of women. Here, she is clearly objectified, restricted to a secondary role (at the man’s feet), passive, framed to emphasise her sexuality and adhering to white western beauty standards.
David Gauntlett argues that masculinity is constantly evolving and social concerns that
masculinity is ‘in crisis’ are exaggerated. However, this campaign does not provide particular evidence for an evolution in representations of men (aside perhaps from a lack of socks and no necktie). Indeed, this campaign reinforces classic masculine stereotypes and therefore perhaps provides evidence against Gauntlett’s theory.
4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.
5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment
WWW: Q1 is superb:in fact you probably spent too long on it which may be a very useful lesson in timing for future exams/assessment.
EBI:Q2 needs a little more theory(e.g Van Zoonen-and name Butler!) You also more examples but studying the CSPs will help with this.
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
7/8,9/12
Butler’s theory that gender is “a performance” – a pattern of repeated acts or rituals. Here, the expectation that women should be ‘good girls’ while men are allowed to be ‘bad boys’ reinforces the restrictive gender roles that are set from childhood. This is then explicitly reinforced in the text ‘The new feminine/masculine fragrance’ – suggesting that people should behave, look and smell a certain way to perform their gender.
The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that gender is culturally and socially constructed – not ‘natural’. The construction of the adverts supports Butler’s idea that we are conditioned to adhere to social norms – both in terms of gender roles and heterosexuality.
3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.
The Carolina Herrara campaign reinforces Liesbet van Zoonen’s ideas regarding the media and patriarchal dominance.
The female model arguably provides evidence for each element of van Zoonen’s theory regarding the representation of women. Here, she is clearly objectified, restricted to a secondary role (at the man’s feet), passive, framed to emphasise her sexuality and adhering to white western beauty standards.
David Gauntlett argues that masculinity is constantly evolving and social concerns that
masculinity is ‘in crisis’ are exaggerated. However, this campaign does not provide particular evidence for an evolution in representations of men (aside perhaps from a lack of socks and no necktie). Indeed, this campaign reinforces classic masculine stereotypes and therefore perhaps provides evidence against Gauntlett’s theory.
4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.
van Zoonen also built on Stuart Hall’s reception theory with regards to how gender representations communicate their meanings to audiences. She suggested the media’s influence in constructing gender is dependent on:
- Whether the institution is commercial or public
- The platform (print/broadcast/digital)
- Genre (e.g. drama/news/advertisement)
- Target audience
- How significant the media text is to that audience
5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment
- time managment-spending too long on one question
- more theory-e.g Butler, Van Zoonen
- use real life examples
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