Audience:classification-psychographics

Jack and Alex
They are unemployed and are in the lower/working class.
They tend to drink alcohol, eat junk food and gamble.
They read the newspapers and watch television.
They wat h Mainstream tv such as EastEnders.
They have old flip phones and they have facebook accounts.

Jack and Diane fit into the psycho graphic of strugglers.

I think i would fit into the psycho-graphic of an explorer as this is the category that younger people fit into. I like new adventures and experiences and i tend to try new things and brands.

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