Reading an image


1) Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting



The denotation of the advert is a close shot of a male and a quote, however the connotation is that he is a survivor and has gone through a lot of hardship as the army cap suggests survival and fighting. The DNA fingerprints on the evidence sheet suggests crime was a part of his identity but had to leave that behind to have a better future.
The colours used are dark shades such as black and grey which mirrors his dark past that he has left behind.
The model has a stern and serious facial expression which may suggest that his rough and dangerous past contributed to him having to mature and has shaped him to be serious.
The font of the main text has a sense of medieval and history which implies that crime is part of his history and identity.
The photo in the advert is a medium shot and you can see the models features clearly creating a connection between him and the audience and the shot also highlights the models vulnerability.
The target audience might be teenagers/young adults from a working/middle classes as the items of clothing he is wearing might appear more to younger people as it is informal and it is what young people consider is stylish.

 2) Next, analyse a print advert of your choice using the same key words.

The denotation of this advert is a woman wearing athletic clothing and looks like she is in the middle of running and she looks focused.The connotation of this advert might be it is promoting feminism and the woman is working for women to have equal opportunities and that women have to work twice as hard as men to be heard.This could also be encouraging women to take part in athletics and sports as people usually associate sports with something men do.
The colours used in the ad are very bright and stand out which might be used to draw attention to the woman and the message the ad is trying to communicate. The colours also contrast off of the black background making the ad more eye catching. The fact that the background is black might be suggesting that the woman in the ad is focused and in her zone focusing on herself.
The shot of the photograph is a long shot as you can see the models body and legs, which might be used to promote self care and promote sports and to be Nike sports wear.
The model has a serious facial expression that makes her look focused which suggests she wants to be taken seriously and sports are important to her.
The writing at the bottom of the advert is used to encourage people taking part in sports and promote healthy competition between men and women which might make people want to take part in the challenge to achieve something and feel the joy in wining.
The target audience of the ad is athletic people and more likely young people as the bright colours and the sportswear might appeal to them more.

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