Advertising: Score hair cream
Score hair cream 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising agencies in the 1960s relied less on market research and leaned more towards creative instincts. 2) What representations of women were found in post-war British advertising campaigns? In post-war advertising campaigns reinforced the idea that a woman's place was in the house which was ironic since during the war propoganda posters convinced women that there place was on farms and factories while men were fighting in war. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? The image is of a man being carried by provocatively dressed women . The man is dressed as a hunter which has connotations to strength and power which are associated with the idea of men. The fact that the men is surrounded by women suggests that the advert is convincing the audience t...